Served

Served

Ministry of Justice

INTRO

We collaborated with the Ministry of Justice on Served, a full-length documentary filmed inside HMP Lincoln. Created in partnership with The Right Course charity and featuring First Dates’ Fred Sirieix, the film followed prisoners training in hospitality at the on-site restaurant, Bertie’s and delved into the human stories of prisoners and staff to present a raw and intimate portrait of prison rehabilitation.

Prison restaurant scene filmed for Served rehabilitation documentary
Fred Sirieix filming inside HMP Lincoln for Served
Plate of food prepared in a prison hospitality programme
Prison hallway in a public sector rehabilitation documentary
Prison chef working in a hospitality training kitchen
Man interviewed inside prison for rehabilitation storytelling

OUTCOME

We led on production, direction, filming, and edits – crafting a story over the course of 6 months. The film reached over 125,000 viewers and went on to win major industry recognition, including Best Use of Video in the Public Sector at The Lens Awards, Best Use of Social Media and/or Influencers in a Campaign at the PRCA Awards and achieving Gold at The Drum Awards for Best Use of Social Media & Influencer Partnership.