Red carpets and A-listers aren't our usual patch – we're normally found somewhere a lot less glamorous. But wildlife trafficking is still a cause worth showing up for, and this was a chance to help tell that story to a much bigger audience than we'd normally reach. The content was picked up and shared across Emma Watson's own channels, racking up over 1.5m engagements on top of everything shared through United for Wildlife and Kensington Palace's channels. Different room, same idea – get the story in front of people, in the right way for the cause.