Shot over a single day in a calm, welcoming studio environment, we worked sensitively with the lived-experience contributors and Employment Specialists to bring out honest, candid conversations about challenging subjects. From that shoot day, we delivered a long-form YouTube series, thematic social cutdowns, titles/graphics and website content for IPS Grow to use in their campaign. We kept the process lean and personal while giving the IPS Grow team a steady drumbeat of assets to kick-off their campaign and keep up momentum over a sustained period of time.